is Pop - Yeah Yeah!
Pop Punks Radio Days have regrouped, remodelled and refashioned
themselves as something radically different to their original mid
2000's blueprint. The catchy appeal and trademark precision is still
strongly evident, but they've blunted the edges of their Ramonesque
short snappy pop, relaxed the razor-sharp edges and endings, and
replaced it with a purposeful nod, if not march, to a early
This is Pop - Yeah Yeah!
In an attempt for wider appeal to a bigger audience the band have almost wiped the slate clean of the shake 'em up of old and settled for an altogether sweeter and cosier approach - sure you can't blame them - obscurity doesn't pay the bills - but it takes some adjustment. Especially if you revel in their previous identity where they would mix excellent covers like The Beat's 'Rock and Roll Girl' with stellar originals like 'Brand New Life'.
Of course Beatle references have always peppered their work, but perhaps there's a bit more work-a-day Formost & Swinging Blue Jeans than there is Fab Four. Having said all that, there's no denying that their most serious bid for crossover appeal pulls no punches in its clear intentions. Title track and potential single 'Get Some Action' proudly proclaims in its refrain “Yeah yeah yeah yeah ye-ah, one direction, get some action, now” blatantly mixing its Fabs and its cheesy boy bands in one delicious sing-a-long chorus. Certainly the video promoting the same pulls out all the stops – it looks expensive yet not wasteful – it's cutely modern but with retro styling – so maybe it's time for some proper success?